How To Plan Your Next Exhibition

Once you have selected the staff to man your exhibition stand or trade show booth, what should they do? How can you best use them to get the maximum benefit from your participation?





Plan Your Stand: If you are going to go to the expense of exhibiting, don't simply put up a card table in the shell stall space that you have been allotted! If you cannot do it right, consider promoting your company in other ways and only exhibit when your budget allows for you to do it professionally. This means purchasing either an Exhibition Stands Dubai printed in full colour or at least a few nice banners that can be placed around your stand. You will also want a nice table or shelving units that can feature your brochures and products if applicable.

TV Stand Versus Elephantine Home Entertainment Cabinets. Watching your favorite film, catching an on-air concert, getting a laugh out of Comedy Central or serious drama from HBO is all about all-digital sight-and-sound experience...and not old fashioned bulky cabinets associating with the Ozzie & Harriet generation. The design wave of the 21st century is tightly focused on creating sleek, clean and clear designer lines in your living room or entertainment area. Hiding messy cables...keeping accessories discretely to one side...while emphasizing the stunning visual impact of widescreen plasma and LCD TV, along with the sonic richness of stereo surround sound...means reaching for the latest in TV exhibition stands possibilities.

Some of the smaller considerations are often the ones which can create issues on the day of the Exhibition Stands Designers. Who will ensure all laptops are fully charged, working and set up for your display on the day?

Try and learn even a few words of the local language. This will help not just communication with clients but will make your overall stay much more pleasant.

Transport. The whole stand, together with any literature, furniture and flooring as well as your products will need to be transported to here and from the show.

Training your staff could make the difference between a successful exhibition where you get many customer leads and an unsuccessful one. You don't want people to walk past your stand, so train your staff on effective ways to interact with the prospective customers at the trade show.

Leave a Reply

Your email address will not be published. Required fields are marked *